Introduction to SEO 101

SEO  (Search Engine Optimisation) is an incredibly important, yet surprisingly overlooked part of your marketing strategy.
If you want to win more website traffic, get more qualified leads, convert more customers, and generally get more visibility for your organisation – it’s time to get to grips with SEO.

The good news is, it’s no way near as scary as it sounds.
The science behind it is pretty simple, once you start to get to know it. 

But we want to give you a quick heads-up, SEO isn’t an overnight win. It takes work and constant nurturing to see results. And you can’t take your eye off the ball when you start to rank well, because tomorrow your website rankings could tank.
But, the good news is, SEO is so worth the investment. 

You’ve put your heart and soul into creating a glorious website that showcases your awesomeness… now we just need to help people find it.
This SEO 101 guide should give you all the information you need to get started.